Friday, April 24, 2009
Commercials
Question the Media

Being a coffee lover I decided to check out the commercials of three different brands of coffee. Of course the major two that everyone knows about is Folgers and Maxwell House. I had to research to come up with a third one that people might recognize; I chose to use Eight O’ Clock Coffee. I looked at ads like Starbucks and Dunkin Donuts, but they are mainly going into there store and purchasing a fresh cup of coffee, they are not about the consumer making it at home. It is said that coffee awakens all of your senses and is a morning staple of many people world wide. Coffee is supposed to be good for you; it is supposed to help lower your risk of type II diabetes, Parkinson’s disease and colon cancer. It is also supposed to help headaches. Of course the warning is that there needs to be more research.
At home I drink Folgers, because that is the one my husband prefers. However at work I drink Maxwell House, because that is the choice of my co-worker who makes me a pot of coffee everyday, she drinks one cup the rest is mine.
Folgers ads are showing the consumer that anyone can make coffee as long as you use the right kind. Many of the commercials show young couples where the woman can not make coffee. However, there is an older lady or man who comes to there rescue. Hands them a can of Folgers and uses the punch line that Folgers is mountain grown coffee that know one can fail with. As time went on the Folgers commercials played a catchy tune to catch the audiences’ attention. I believe all of there commercials are targeted to the consumer who wants to have the best to start the day right.
Retro Folgers Coffee Commercial
Maxwell House is shown to the consumer in much the same way as Folgers. However, the punch line used is Good to the last drop. The first commercial I linked shows a celebrity drinking Maxwell House. The commercial is telling the consumer if it is good enough for him it is good enough for you. The second commercial link shows that it is the only coffee that is drunk by the fire men and women at Ladder 59 and it should be the only coffee drank by everyone because it is the coffee of choice.
Ricardo Montalban Maxwell House Coffee Commercial
Maxwell’s House Coffee – Ladder 59
Eight O’ Clock coffee commercial shows that the woman couldn’t do anything right. She missed everything she tried to throw into a spot until she finally gets that cup of coffee. Then she throws the basketball behind her which goes through the hoop. It is showing once you drink your Eight O’ Clock coffee you can’t miss.
As far as I could see all three brands were targeting the coffee drinkers of the world, as well as those that don't drink coffee hoping to interest them in something besides there regular drinks. The language that each company uses is catchy slogans and tunes that make the consumer interested in the product. The advertisers hope we will actually take time to watch it, if it catches our attention. The messages warm me from the inside out, perhaps I will go get a hot cup of coffee.
Saturday, April 18, 2009
Political cartoons
I had no idea that Dr. Seuss was a political cartoonist.
There are more sites than I could have imagined with political cartoons.