Friday, April 24, 2009

Commercials

I had never thought much about commercials. Yeah, they are an advertisement, because someone wants to spark your interest to buy there product. Have you really looked at the entire commercial, beyond the product being advertised? If you notice some of your car ads are trying to portray that if you buy there car you will get hot, sexy women. Other commercials like you to believe you can get sexual enhancement buy using there product. I wonder if that stuff is all it is cracked up to be. So if you are man there are beer commercials, sexual enhancement commercials, and big four wheel drive truck commercials targeted at you. If you are a woman there are commercials for you too. Such as diet pills, makeup, clothing, etc. Come on do people really fall for these commercials? Do they have to have it, because they saw it on TV? Perhaps a friend will buy it, now you have to have it too. I like to see the actual product working and hear what people I know say before I waste money on it.

Question the Media



Being a coffee lover I decided to check out the commercials of three different brands of coffee. Of course the major two that everyone knows about is Folgers and Maxwell House. I had to research to come up with a third one that people might recognize; I chose to use Eight O’ Clock Coffee. I looked at ads like Starbucks and Dunkin Donuts, but they are mainly going into there store and purchasing a fresh cup of coffee, they are not about the consumer making it at home. It is said that coffee awakens all of your senses and is a morning staple of many people world wide. Coffee is supposed to be good for you; it is supposed to help lower your risk of type II diabetes, Parkinson’s disease and colon cancer. It is also supposed to help headaches. Of course the warning is that there needs to be more research.


At home I drink Folgers, because that is the one my husband prefers. However at work I drink Maxwell House, because that is the choice of my co-worker who makes me a pot of coffee everyday, she drinks one cup the rest is mine.


Folgers ads are showing the consumer that anyone can make coffee as long as you use the right kind. Many of the commercials show young couples where the woman can not make coffee. However, there is an older lady or man who comes to there rescue. Hands them a can of Folgers and uses the punch line that Folgers is mountain grown coffee that know one can fail with. As time went on the Folgers commercials played a catchy tune to catch the audiences’ attention. I believe all of there commercials are targeted to the consumer who wants to have the best to start the day right.


Retro Folgers Coffee Commercial

Folgers – Farm Morning (1984)




Maxwell House is shown to the consumer in much the same way as Folgers. However, the punch line used is Good to the last drop. The first commercial I linked shows a celebrity drinking Maxwell House. The commercial is telling the consumer if it is good enough for him it is good enough for you. The second commercial link shows that it is the only coffee that is drunk by the fire men and women at Ladder 59 and it should be the only coffee drank by everyone because it is the coffee of choice.


Ricardo Montalban Maxwell House Coffee Commercial

Maxwell’s House Coffee – Ladder 59


Eight O’ Clock coffee commercial shows that the woman couldn’t do anything right. She missed everything she tried to throw into a spot until she finally gets that cup of coffee. Then she throws the basketball behind her which goes through the hoop. It is showing once you drink your Eight O’ Clock coffee you can’t miss.


Coffee Commercial



As far as I could see all three brands were targeting the coffee drinkers of the world, as well as those that don't drink coffee hoping to interest them in something besides there regular drinks. The language that each company uses is catchy slogans and tunes that make the consumer interested in the product. The advertisers hope we will actually take time to watch it, if it catches our attention. The messages warm me from the inside out, perhaps I will go get a hot cup of coffee.

Saturday, April 18, 2009


Daisy Girl ad was important in its own time because it set the standards for nasty political campaigns. It changed campaigning ads as they were known. Although the ad was only shown once as an ad the controversy around it made it so that it was showed on news programs and in magazines.

Political cartoons

Since we were discussing politicians and the money spent on campaigns and bashing each other I decided to check out some political cartoons. I thought this following time line was an interesting piece. Political timeline

I had no idea that Dr. Seuss was a political cartoonist.

There are more sites than I could have imagined with political cartoons.

Diet Pills

Should we believe everything we see on TV? Can the commercials about diet pills do more harm than good? Will they fall into the wrong hands? Check out YouTube.com, there are several different links about diet pills. Here are a few:

The 5-7 Day Fat Burner & Diet Pill Free Trial Scam!


The Truth About Fat Burning Diet Pills


Kimkins Diet Scam Uncovered On FOX's 'The Morning Show' #1

Thursday, April 9, 2009

http://www.tvparty.com/

This is one of the best websites I have seen so far. I absolutely love that I can read about some of my favorite shows that I enjoyed as a child, such as Captain Kangaroo. I will never forget picture pages, pictures pages. I always wished for Captain Kangaroo reruns so that my children could have enjoyed it. I guess now at 16 and 17 they probably wouldn't appreciate it.

The Smothers Brothers

As a child I absolutely loved watching The Smothers Brothers. My favorite part was the Yo-Yo man. No matter what I tried I could never get a yo-yo to do what Tom Smothers could. I was lucky to be able to get it down and back up without it spinning. I was amazed to learn that they are still performing. I just assumed when the show was no longer televised that they were done. The Smothers brothers knew how to provide people with an hour of entertainment, where they could forget everything else that was going on around them.